Farmers’ markets are hot business nowadays. The number of markets shot up 17 percent last year, and in a recent survey from Mintel market researchers, 52 percent of people said it’s more important to buy local produce than organic, which will likely drive the growth even more.
And that’s great—if you’re more concerned about where your food comes from than how it was grown. People tend to equate farmers’ markets and “local” food with clean, wholesome food. That’s true in many cases—but not all of them. Farmers’ markets have become so popular that they’re being co-opted by wholesalers, retailers, and farmers who may be local but not so committed to a sustainable food system. If you’re looking for farmers’ markets that sell the kind of healthy, down-on-the-farm food most of us equate with farming, arm yourself with this info to ward off farmers’ market fraud.
Photo: (cc) William Murphy/Flickr