Myth: All farmers’ markets sell local food.
Fact: There are two types of market models: real farmers’ markets and “farm markets” where buyers resell produce they bought at wholesale markets. The produce is usually not local and often comes from faraway states or other countries. For a while, some grocery stores were even selling their own produce in their parking lots and calling those “farmers’ markets.” To find the real thing, look for “producer-only” markets, meaning that the farmers at the market grew the food they’re selling on their own farms, explains Bill Duesing, president of the Northeast Organic Farming Association. Find out if your favorite market is producer-only by asking the director or market coordinator. And use your own judgment: If your local market is selling watermelons in May, they’re probably not local!