8 Ways to Slash Your Grocery Bill—with Healthy Food

4. Look high and low, but never straight ahead.
The placement of products on shelves is very carefully choreographed, says Salsbury.

Items on lower and higher shelves are generally cheaper than products placed at eye level.

Likewise, she says, “we have come to assume that anything on a display table or displayed at the end of the aisle is ‘on sale.’ Most of the time it’s just ‘for sale.’”