It’s no secret that berries are important for good health. They can reduce cholesterol, help prevent diabetes and cancer, and are great sources of immunity-boosting vitamin C. And beauty companies are finding that the same nutrients making our internal selves run better can also make our skin glow—no berry pie or smoothie required.
Many beauty products use chemicals to ease wrinkles, sun damage, and age spots, but natural product companies are using berries to get the job done. Ido Leffler, cofounder of the Yes To brand, lauds the use of berries. “Berries are inherently full of nutrient-rich building blocks such as antioxidants, phytochemicals, flavanoids, carotenoids, polyphenols, vitamins, and minerals,” he says. “It’s these components of berries that are known to be beneficial to the skin, most often used for their anti-inflammatory and antioxidant properties. Plus they smell delicious.” Karen Behnke, founding partner of Juice Beauty, points out another bonus of berries: “They provide rich colors for our lipsticks, lip glosses, and cheek colors.”
Some of the nutrients beauty companies are harnessing:
Anthocyanin. The pigment responsible for the deep red, purple, and blue colors in many plants, including berries. It is a powerful antioxidant that helps mitigate damage from free radicals on the skin. Found in blackberries, blueberries, cranberries, raspberries, and strawberries.
Ellagic acid. An antioxidant that protects skin from sun damage and hinders the formation of an enzyme that breaks down elastin and collagen in the skin. This combination creates a one–two punch against wrinkles. Found in blackberries, cranberries, raspberries, and strawberries.
Essential fatty acids. A crucial element for general health, they can improve skin’s hydration and smoothness, and reduce inflammation. Found in açaí berries, and the seed oils of blackberries, blueberries, cranberries, and strawberries.
Vitamin C. A strong antioxidant that protects skin from free radicals. It hydrates the skin and increases collagen and elastin levels. Found in blackberries, blueberries, cranberries, elderberries, goji berries, raspberries, and strawberries.
Krysia Boinis, cofounder and CEO of Vapour Organic Beauty, puts it simply: “Berries beautify skin.” With so many organic berry beauty options out there, why choose anything else?