READER SUB-TOPICS
ORGANIC "ETHICUREANS"
Shopping. Cooking. Living Green.
At the market:
• 80% of our readers shop at a supermarket (e.g. Safeway) once a week or more.
• 26% shop at a natural/health market (e.g. Trader Joe’s) once a week or more.
• 19% shop at a farmers market once a week or more.
In the kitchen:
• 97% know a healthy, organic diet is essential to their well-being.
• 57% entertain relatives in their home at least once a month.
• 56% cook for fun at least once a month.
• 83% cook at home four or more times a week.
And in everyday life:
• 93% think they must take a stand on environmental issues.
• 90% think it’s important to buy from environmentally-friendly companies.
• 89% live a more “green” lifestyle than their peers.
SOURCE: 2008 Organic Gardening Subscriber Study - Erdos & Morgan |
