READER SUB-TOPICS
READER PROFILE
Organic Gardening readers live ahead of the curve. They are the resounding voice of the new green generation – an increasingly educated, affluent, and connected readership that cares about making the earth a healthier place.
| Male |
30.0% |
| Female |
70.0% |
| |
|
| Age |
|
| 18-24 |
0.2% |
| 25-34 |
7.0% |
| 35-44 |
16.6% |
| 45-54 |
21.5% |
| 55+ |
54.4% |
| |
|
| 18-49 |
31.7% |
| 25-54 |
45.1% |
| |
|
| Median Age |
56.6 years |
| Average Age |
54.0 years |
| |
|
| Married |
73.0% |
| Single, never married |
12.5% |
| Widowed/Separated/Divorced |
14.5% |
| |
|
| Any college |
81.7% |
| Graduate college, plus |
56.0% |
| |
|
| Have children |
68.5% |
| |
|
| Household Income, 2007 |
|
| $50,000+ |
65.1% |
| $75,000+ |
43.6% |
| Median: |
$66,100 |
| Average: |
$74,500 |
| |
|
| Urban/metropolitan |
12.9% |
| Suburban |
25.1% |
| Small town |
20.0% |
| Rural |
33.1% |
|
