READER SUB-TOPICS
VITAMIN AND SUPPLEMENT USE
Top 3 Reasons for Taking Vitamins
Perceived health benefits 66.1%
Preventative 59.2%
Strengthen immune system 44.8%
Vitamin Frequency
In an average week, how often do you take vitamins and/or supplements?
Once a week or more 85.5%
3 or more times per week 80.0%
Daily 68.8%
Top 10 vitamins/supplements taken in the last 7 days
Calcium supplement 51.6%
Multiple formula with minerals 40.7%
Vitamin C 40.4%
Multiple formula 40.1%
Vitamin D 32.7%
Vitamin E 24.9%
B Complex 24.6%
Antioxidant vitamins 20.1%
Glucosamine 18.6%
Vitamin A 14.0%
Where do you most often purchase vitamins/supplements?
Health food stores (e.g., GNC, The Vitamin Shoppe, etc.) 29.9%
Drug stores (e.g., CVS, Walgreen’s, etc.) 29.0%
Supermarket (e.g., Albertson’s, Safeway, A&P) 20.4%
Organic Gardening Readers Strongly Agree/Agree With The Following Statements:
A healthy diet is essential to my overall well-being. 97.2%
Being healthy is my number one concern. 95.0%
Nutritional information is important to me when purchasing food/beverages. 94.7%
I try to stay healthy using a blend of conventional and alternative medicines. 81.2%
I would pay just about anything when it comes to my health. 69.9%
I am willing to pay more for foods that contain vitamin, mineral or herbal supplements. 54.2%
SOURCE: 2008 Organic Gardening Subscriber Study — Erdos & Morgan |
